THE BRIDAL BEAUTY ARCHIVES: Iconic Looks Worth Repeating 💋
As you create your mood board for your big day - might we suggest soft ‘60s shadows, an Aughts-worthy glow, or perhaps the red lip that ruled the ‘90s?
Here at HI HQ, we think these classics deserve a place at the altar, just as fitting for your wedding day now as they were decades ago. So take a scroll to see the era-inspired makeup we’ll never stop loving.
60’S SOFT GLAM
Jane Birkin - 1969
Soft brown shadows have a chokehold on bridal makeup, and for good reason. Sweet but sultry, we love a taupe-y, smokey eye.
If you’re looking for a spin on this look, we are obsessed with a ’60s take on the staple, as seen on the effortlessly chic Jane Birkin. Defined by a heavier hand on the lower lashes and a defined crease.
@ninoxox Jane Birkin Makeup Tutorial 🧺✨👁️ #janebirkin #eyemakeup #tutorial #janebirkinmakeup #60s #60smakeup #60seyemakeup #vintage #french #1960s @KASH Beauty @MaybellineUK ♬ Di doo dah - Jane Birkin
A SHIMMERY PASTEL LID
Cher at the Grammy's - 1974
The ‘70s doesn't always get the love it deserves in terms of bridal style, and honestly, we think you should reconsider!
And while a full crochet boho moment might not be for everyone (though we happen to love it), there are unique and glamorous '70s-inspired details, like this shimmering pastel shadow look, that serve as a well-placed nod to the best of the era.
@lilachilds Replying to @Cathalyn Cher purple eyeshadow Grammy’s tutorial! 💜 #cher #chermakeup #chermakeuptutorial #cherpurpleeyeshadow #purpleeyeshadow #chergrammys #cher1970s #70s #70smakeup #glam ♬ original sound - Lila
STATEMENT SMOKEY EYE

Sure, a smokey eye isn't traditionally bridal – but it is versatile and undeniably classic. They can be clean and classy or effortless with a lived-in feel. If you’re craving some edge with your elegance, there’s a smokey eye for you.
Our inspiration? Goldie Hawn’s rocker-chic moment at the 1980 Oscars.
@adisonjustis golden smokey eyes ✨🤎
♬ original sound - notisabelxoxo
STATEMENT LIP
Madonna at Cannes - 1991
If you’re channeling ‘90s nostalgia, a refined eye paired with a rich red lip embodies that minimalist drama we live for. Look no further than the queen of the red lip – Madonna, for inspiration.
The red lip is timeless, editorial, high-impact, and promises you’ll never cringe at your photos later.
@erinparsonsmakeup Is this the most iconic lipstick of all time?💋The 1st Matte Lipstick created by MAC founders Frank Toskan and Vic Casale in 1985, Russian Red #maccosmetics special thanks to @vintage_dusties for finding these! #russianred #madonna #redlipstick #90s #vintagemakeup #1985 ♬ original sound - Erin Parsons
SULTRY, SOFT, AND SMUDGED
Gabrielle Union at the Video Game Awards - 2002
The early 2000s were a time of girl-next-door glam – the glow, the gloss, the golden-hour energy.
Try a wash of bronzy or silvery-pink shadow and peachy blush, but don’t forget your juiciest, neutral gloss! (Lancôme Juicy Tubes, anyone?) And skimping on the bronzer would be criminal... 💜
@zoekimkenealy #greenscreen EARLY 2000s IT GIRL MAKEUP Frosty, cool toned and bronzed. This has always been one of the most eye catching looks for me, any time I see a clip of Jessica Alba or Rachel mcadams from this time period I have to reassess my whole makeup approach Products used @Fenty Beauty cream bronzer, macchiato @Smashbox Cosmetics cali contour palette @Armani beauty eye tint, 30M @Anastasia Beverly Hills fall romance eyeshadow palette @Westman-Atelier eye love eyeliner MAC Cosmetics Mac stack mascara @Iconic London TTYN lip liner @Half Magic frosty b*tch lip gloss @Benefit Cosmetics high beam @Kaleidos Makeup moon punch face illuminator @MAC Cosmetics USA pro brow definer, stylized #2000smakeup #jessicaalbamakeup #maccosmetics #benefitcosmetics #cooltonesmakeup #frostymakeup ♬ original sound - zoekimkenealy
Photos // Getty Images
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